The Pronghorn Growth Circle · Stage 02

Find the Consumers and Target Them with Precision.

Growth begins with understanding who buys your category, where they live, what they buy, why they buy and where unmet opportunities exist.

How we help

Services & support

  • Consumer and category opportunity assessment
  • Ethnic consumer segmentation and cohort analysis
  • Geographic opportunity mapping
  • Consumption occasions and usage-pattern analysis
  • More Users × More Usage growth proprietary model
  • Category and market prioritization
  • Consumer-targeting inputs for media and activation
Proprietary intelligence: Consumer Atlas™ & More Users modelSpecific data coverage and availability should be confirmed for each engagement.

Designed for better decisions

Our role is to help make the next step clearer: what needs to happen, which options deserve attention and where to focus effort before committing resources.

Engagement scope is tailored to your product, category, target geography and stage of market development. Specific deliverables are agreed with you before work begins.